Achieving the Look of Allure is about more than just the dress. On the day when all eyes are on you, feeling confident and beautiful is something every bride deserves. Whether your style is classic and traditional, or bold and dramatic - it all starts with how your wedding dress makes you feel. And nothing else feels like an Allure.

Your search for traditional and original bridal gowns and wedding dresses has lead to you Mori Lee®, the award winning designers and creators of dresses which are the epitome of elegance.

Private Label By G Bridal and Special Occasion gown have always been recognized for its elaborate beadwork and meticulous craft since its debut. This focus on detail and intricacy continues to be the priority. Given their rich experience as a designer and manufacturer, they are in a unique position to offer you both high quality dresses and competitive prices.

Redefining bridal fashion, Sottero & Midgley was created to offer brides a vast selection of fashion forward designs of impeccable quality at affordable price points. Hollywood glamour, reminiscent of an era gone by, epitomizes styles found in the collection. Designers used hourglass shapes enhanced with one-shoulder treatments and sparkling jeweled accents. Offering a gown for every bride, the romantic sophisticate will find elegant tulle ball gowns along with a selection of vintage lace styles. The contemporary bride will discover elaborate frills and artistic draping combined with luxurious fabrics and embellishments.

Inspired by real brides, Allure wedding dresses are hand-beaded and embroidered with sophistication to meet the unique styles of every bride. Luxurious fabrics and Swarovski crystal details combine with fashion-forward necklines and classic silhouettes to make each dress one-of-a-kind. The patented corset construction creates a perfect fit for any bride, and makes any Allure gown a step above the rest!

Essense of Australia has been a worldwide leader in bridal fashion for more than 14 years. Each gown is painstakingly created by an experienced Australian design team. They travel the world for inspiration to give you the dress of your dreams. With innovative options such as a lace up or zip up back, a bride can customize her gown to reflect her personal aisle style. The signature of an Essense gown is definitely in the luxurious fabrics and exquisite beading. We use authentic Swarovski Crystals and Diamantes that will give you a magical sparkle. The gown range offers you a diverse selection of styles from glamorous draped Angel Satin to alluring Laces and Satin Chiffon.

Designing, producing and delivering the highest quality products is integral to the MAGGIE SOTTERO image and company mission. An innovator in the industry, Maggie Sottero creates luxurious, off-the- runway looks catering to brides of all styles and preferences. With Maggie Sottero, the bride experiences the renowned, signature Maggie fit, the highest quality fabrics, superior construction, hand sewn embellishments, Swarovski crystals and figure flattering stylization at affordable prices. Maggie Sottero makes dreams come true for every Maggie bride.